Rooted in a unique brand of Americana, the concept harkens to an era when fly fishing and hunting were prominent sources of conservation in the Midwest, wherein gentlemen of the household would only fish for something that was sustainable. The name Kinmont comes from the name of an artisan salmon fly-fishing lure known as the “Kinmont Willie.”

In the mid and late 1800’s, sportsman’s clubs of anglers who shared a passion for fishing developed. These clubs “fostered an appreciation for nature, nurtured respect for wildlife and encouraged sportsmanlike conduct in hunting and fishing.” The members of these clubs are now widely viewed as the first environmentalists in America due to their ethical fishing and hunting practices and their strict conservation tenets.